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From late-night train rides to spontaneous lake days and secret mountain spots🌙🚞
Our campaign with @sbbcffffs proved that Gen Z doesn’t need a car to chase moments — just the right ticket. With the GA Night and Friends Day Pass, we helped turn Switzerland into a playground of freedom, flexibility, and fun.
📲Over 6.4 million impressions and an 11.3% engagement rate later, we’ve seen how powerful authentic travel content can be — when it’s real, relatable, and right on track.
SBB is redefining what public transport means to a new generation — and we’re here for the ride. 💫
👉🏻Swipe through to discover how trains became the go-to travel hack for Gen Z.
Want more details? Head to our website for the full case study. 👀